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Channel: The Future of Customer Engagement and Experience
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Avoid the call of the Dark Side and discover e-commerce victory

A long time ago, in an economy far, far away, a band of Jedi Entrepreneurs fought to win the Digital Rebellion. Discover how you can also gain e-commerce victory with The Force.

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The sales warrior: Which lightsaber are you wielding?

We are living in a period of customer war, as companies battle to win the competition in the Digital Age. During this time of revolution, Sales Warriors have been waging a war utilizing Big Data, but...

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The last marketer: It’s time for marketing to end

There is a path away from the Dark Side of marketing: The future of marketing revolves around mindful marketing and customer experience.

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Shopping in a galaxy not so far away: AI and robots in e-commerce

The original Star Wars years taught GenX that robots are futuristic. That’s no longer true, and hasn’t been for a while, now. AI and machine learning are crucial to e-commerce in the digital age.

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Imagine, you must: Boost customer engagement with the wisdom of Yoda

If Yoda’s advice can bring down Emperor Palpatine, imagine what it could do for your customer engagement.

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Reclaim retail’s untamed power: Avoid the Death Star that holiday promotions...

Holiday promotions are a necessary evil, but they form a Retail Death Star when shoppers expect deep discounts and leave brands to perish when they don’t get them.

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Use the Force: 5 marketing lessons from Star Wars

Though difficult to see, we know that the future of Star Wars will be strong. 5 marketing lessons from the Star Wars franchise.

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These aren’t the data files you’re looking for

Rebels hacked the Death Star. Is your organization next? Protecting customer data is mission critical. Read up on cybersecurity measures that you must take now.

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GDPR is the Y2K of digital marketing – in a good way

The European Union’s upcoming General Data Protection Regulation (GDPR) could be the digital marketing equivalent of Y2K – in a good way.

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Grow now: Cloud billing solutions mean real-time revenue opportunity

The opportunity for enabling business model innovation at scale is imminent. Learn more about how to drive revenue with cloud billing solutions.

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The future of SMS and text messaging: Superpowers of conversion and engagement

Boasting an open rate of over 90%, the key to customer engagement, retail growth, and personalized services lies in future of SMS and text messaging.

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Your customers are talking – are you listening?

In a digital-first world, consumer products companies should be fast, granular, and connected with customers. It’s not enough to have great products – consumers want an overall brand experience.

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The art of conversation in an omnichannel world

We live in the age of omnichannel, where how a brand communicates with their customer is as important, if not more important, than the products they offer. Are you listening to your consumers?

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3 must-have qualities for sales professionals in an omnichannel world

You know that digital disruption has changed the buying process. It has also revamped what is required of sales professionals in an omnichannel world.

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2018 mobile industry predictions

2018 mobile industry predictions cover a wide swath: Mobile messaging (SMS, RCS, messaging chat apps), authentication and blockchain, IoT, Apple, network neutrality and much more.

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Elevating women to build a workforce of equal opportunity

We must finally acknowledge the concrete value that diversity and inclusiveness bring to a team and to an organization.

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Back to the past: Imagining innovation during the era of mixed tapes

What were we missing during the earlier stages of life, when today’s technology was not available? Reimagining the past with a future concept.

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Simply the best: Top ten posts of 2017

The top ten posts of 2017 focused on what the future holds, and providing exceptional experiences for customers were at the forefront of consideration.

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The end of email login is nigh (possibly)

Is it time we rethink the best way of identifying an e-commerce user? The way we use technology has fundamentally changed in the last ten years, but the way a user logs into a website has barely changed.

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Secret weapons of the retail survivors

We've reached the Darwinian era of retail. With nearly 7,000 stores closing in 2017, large-scale failure has become nearly normal. What are the secret weapons of the retail survivors?

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